Family Heritage

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The Jordan family has been in the milling business for over 150 years & we’ve been making wholegrain cereals since the 1970s, so we’re certainly not a run-of-the-mill cereal company.   We have a long, rich heritage of using traditional methods in cereal craft, and we pride ourselves on being one of the first companies to have made delicious wholegrain breakfast cereals.  We use the entire grain so that the fibre and nutritious goodness goes straight into our cereals and into your bowl.

Holme Mills in Biggleswade has been at the heart of the Jordan family milling business for over 150 years.  On the banks of the river Ivel, its wheel was turning and grinding flour right up until the late ‘90s.  To us, it’s an important symbol of our integrity and passion for cereals, so we’ve kept it in the family – it’s now home to the site where our shop is, run by Bill & David’s mother, Mrs Pamela Jordan.

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