Bill & David

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When Bill and David Jordan were travelling through California in the late 1960s they discovered the natural goodness of wholegrain food.  When they returned to the family mill in the UK, they decided to create all-natural cereals and champion the nutritious benefits of wholegrains.

By 1972, Jordans was born. Their first organic wholegrain breakfast cereal was called 'Crunchy G' and became a hit, despite the trend at the time for highly processed foods.

To this day, wholegrain oats are still at the heart of all our products.

Family Heritage Provenance within Biggleswade. Next