Inside Jordans

Hello From Us

Bill Jordan - Managing partner of W. Jordan (Cereals) Ltd

Posted by Jordans Cereals 30 Sep 2008 10:55am

Bill Jordan

We have come a long way from experimenting with muesli recipes in mum's kitchen. I was lucky enough to visit California in 1969 and was amazed how much people there cared about what they ate. So when I came home David and I decided we would give making whole grain cereals a go. Luckily we have been brought up to be very open minded and we thought we would only lose out if we didn't try. That was back in 1972, we had no idea if our plan would work and watching the business grow has been an incredible experience. I love the new muesli range, Fruit & Nut has always been my favourite, I hope lots of other people try it and like it just as much as I do.

 

Return to other "Hello From Us" articles

Comments (2)

  • at 19:51 on 07 June 2009, janette page said:

    Can you please pass on my email address to Bill Jordan. My dad Bill Steele used to train him in marathons and triathlons for Bedford Harriers. Tell Bill to look at Towcester racecourse web site. Guess who runs it?

  • at 16:29 on 06 June 2009, mike pidsley said:

    I would like to know more about the work you do to encourage birds etc on your land,as it has been featured on Spring watch program, also I understand you support RSPB

1 - 2 of 2 Comments
Make a comment





Your email address will not be shown



Captcha Image

Here's a little taste of what we're about...

Hello From Us

Find out a bit more about the Jordans family and the people who work with us
More

Once Upon A Time

Six Williams, one Alfred and a David helped grow the Jordans brand
More

Being Nature friendly

Discover why our ingredients are as good for you as they are for the countryside
More

Deliciously Wholesome

We use only the best quality Conservation Grade or organic grain in our cereals and bars
More

Feel Good Be Happy

Sound, healthy advice for mind and body
More

What's The Latest

Catch up on what's been going on at Jordans
More

Join Us On The Road

Jordans are getting out and about throughout the year at countryside shows and festivals. Come along and say hello...
More

Recipes

Delicious, easy ideas for healthy breakfasts and tea time treats
More

Grown by nature. Crafted by Jordans.