Inside Jordans

How to Eat a Crunchy Bar

Posted by Rachel Marston 11 Nov 2009 3:17pm

We have been making our Original Crunchy bars since the early 1980's. In fact, they were the first ever cereal bar to be made in the UK and Bill (Mr Jordan) got the idea from people calling in to say they needed their cereal stuck together so they could eat it in the car without making a mess.

Now Original Crunchy bars are unique, thier crunchy, crumbly texture is almost a law unto themselves. They are absolutely delicious so worth persevering with potential crumbs. To help you here is our tongue in cheek 'Guide to Eating Crunchy Bars';

1. Once you have opened your 6 pack of bars gently feel through the individual wrappers to identify any potential breakages. Remember that the very nature of Original Crunchy is their crunchiness and sometimes that means they prefer being crumbly than intact. Embrace this, it is what makes them unique.

2. If you identify any breakages be prepared for crumbs. A handy napkin may help to keep stray crumbs at bay. Tuck well into your chin and spread over your lap to make sure you are well covered for any falling oaty fragments.

3. Carefully open the wrapper. Rather than eat the bar in one go and risk unplanned breaking, try snapping the bar into bite sized pieces which can be consumed individually. Note Andrew embracing the 'head back' approach to Original Crunchy bar eating to ensure no crumbs escape him.

4. Once the bar has been consumed use the empty wrapper as a 'boat' to guide any left over crumbs caught within into your mouth to ensure none are wasted.

Please let us know if you have any Original Crunchy Bar eating tips, we would love to hear them.

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