Welcome to Jordans.

Meet our Muesli Blenders

When I first joined Jordans a few years ago I thought muesli was just muesil, oh how wrong could I be? You see not all muesli's are created equal, and though I am bias our muesli does have an extra edge to many of the others you might find in your breakfast bowl.

You see, aside from using only nature friendly cereals, we also have a dedicated team of muesli blending experts here at Jordans. It is tehir job to make sure every spoonful of muesli you eat is deliciously different. So they spend literally hours and hours trying new ingredients, experimenting with new blends and generally eating an awful lot of muesli to make sure your breakfast is an abundance of delicious flavours and textures.

We asked Julia Greenacre (right) and Julie Saunderson (left), muesli blenders extraordinaire what makes Jordans muesli so special...   

All muesli is the same right? Why do Jordans have a special muesli mixing team? We offer muesli that has a great texture variation and you can see the grains which we literally just crush and use the whole grains – some muesli’s are like dust and not as enjoyable. Mixing muesli is both a science and an art. To get the perfect texture of crispiness and chewiness we need to use different grain sizes and types – sometimes more wheat, sometimes more oat. Also we balance the flake mix with the fruits/nuts and seeds and ensure we use fruits that are packed full of flavour to deliver a juicy, but naturally sweet product. We work on around 50 recipes per product until we have just the right muesli blend.

Can’t you just mix muesli up at home and get the same result? We use so many different types of ingredients that it would be hard to create the perfect balance of great texture and flavour at home, but a basic muesli could be made with oats and fruits. If you want something a little more complex you could try our Nut & Seed Muesli, we have just tweaked the recipe again for this and it is now even mor tasty.

How do you get your ideas for making new muesli flavours? We visit cafes, farmers markets, restaurants as part of our everyday lives and pick up inspiration also from different product categories and any trends in other countries for new exciting fruits. We also listen to what our customers tell us, so if they really love something, or hate something we try out their suggestions to see if it improves what we are doing.

Don’t you get bored of eating muesli? We make seven different flavours of muesli now so there is one for every day of the week, I vary the flavour I eat daily so I never get bored. I like both Natural Muesli because it is chewier and has raw flakes and our Nut and Seed Muesli uses toasted flakes with chunky nuts so they are very different but equally delicious.

Why is muesli so good for you? We literally use the ingredients in their natural state and add no artificial preservatives, colourings or flavourings. Oats and grains also keep you going in the morning so less likely to snack on chocolate, if you have a filling muesli for breakfast.

Which is your favourite Jordans muesli and why? Fruity Fibre muesli is great as many fibre products are dull and brown flakes. Our Fruity Fibre contains fruit juice infused apricots and apple with some light toasted flakes so its easy to eat, very tasty and delivers fibre.